What is the Best Time to Post on Facebook?

Best Time to Post on Facebook


Marketers on social media are trying to get more eyes on their content. There’s still a high chance of making it into your followers’ feeds—the secret lies in nailing the best time to pose for Facebook likes, comments, and shares. But if we talk, most marketers resort to using paid ads, but being realistic here, none of us have enough money to increase daily social reach. The biggest question arises: How to find the best time to post on Facebook?

There is no denying the power of Facebook. It is the most used platform by marketers worldwide and has nearly three billion monthly active users. Facebook is a huge opportunity for engagement. How posting on time will benefit your social media content strategy.

When Is the Most Suitable Time to Post on Facebook?

Let’s first look at data from popular social media companies on the best time to post on Facebook.


 Hubspot has analysed that 9:00 a.m. is a good time when people leave for their offices, etc., and 1:00 p.m. to 3:00 p.m. from Thursday to Sunday is the best time.


Thursday at 8:00 p.m. is the best time.


According to Falcon.io, noon to 4:00 p.m. is the best time to post on Facebook.


As far as this tool is concerned, it highly recommends posting between 3:00 p.m. on weekdays.

Unmetric favours

It favours maximum posting on Thursdays between 9:00 a.m. and 2:00 p.m.

Looking at this data, the overall best times to post on Facebook are between 9:00 a.m. and 3:00 p.m. and around 8:00 p.m.

 Regarding days, mid-week days, especially Wednesdays and Thursdays, are the best days to post.

The ideal times to post on Facebook each day of the week

Are you the type of person who needs to post on Facebook daily? Well, it is very important to know the best time to post on Facebook every day of the week. Each has its timing, and knowing when to share your magic on Facebook makes all the difference. Following is a list of the best times for each day of the week.

Day The best time to post on Facebook
Monday 6 am to 4 pm
tuesday 7 am to 4 pm
wednesday 7 am to 4 pm
thursday 6 am to 4 pm
friday 7 am to 4 pm
saturday 8 am to 3 pm
sunday 11 am to 4 pm

Takeaways: The Best Time to Post on Facebook on Average

Every study done to find the best time suggests analysing a large range of numbers on the clock. Don’t Tire Yourself The above guidelines are still very helpful in guiding marketers in the right direction so they can find their best personalised time to post on Facebook whenever their audience is online. We’ll discuss why after you understand why there may not be a best time to post on Facebook.

Why is there no Universal Posting Time on Facebook?

You can also follow the following timeframes and check whether they work for you.

Best Facebook Posting Times by Industry

Mondays 7 p.m.
Tuesdays 6 to 8 p.m.
Fridays 6 to 8 p.m.

Facebook has seen solid engagement after 7:00 a.m. daily for food and beverage businesses, with engagement at high levels on weekdays and weekends. Mondays at 7:00 p.m. and Tuesdays and Fridays at 6:00 p.m. to 8:00 a.m. are the best hours in the industry to post a time-up.

What Is the Best Time to Post on Facebook for Hospitals and Healthcare?

Mondays 9 a.m. to 8 p.m.
Tuesdays 9 a.m. to 8 p.m.
Wednesdays  9 a.m. to 12 and 6 to 8 p.m.
Thursdays 9 a.m. to 12 and 4 to 7 p.m.
Fridays 9 a.m. to 1 p.m. and 7 p.m.

Compared to last year, the best time to post on Facebook for healthcare and hospitals is now on the rise. Posting hours on Facebook are weekdays from 9:00 a.m. to noon and Monday and Tuesday from 1 to 8:00 p.m. Evening hours are equally busy Wednesday through Friday.

Which is the best time to post on Facebook about hospitality?

Mondays noon to 9 p.m.
Tuesdays 10 a.m. to 9 p.m.
Wednesdays 11 a.m. to 8 p.m.
Thursdays 10 a.m. to 6 p.m.
Fridays 3 p.m. and 6 to 8 p.m

You can go right posting any time after 10:00 a.m. on most weekdays, but you still get significant engagement. The best times are around eight or 9:00 a.m. for several hours, though weekend visitors are relatively light in engagement for business.

Which Is the Best Time to Post on Facebook for Media?

As it is said that news travels fast, here are the best times to post on Facebook for the media and entertainment industry.

Mondays 8 a.m. to 2 p.m.
Tuesdays 7 a.m. to 3 p.m.
Wednesdays 6 a.m. to 1 p.m.
Thursdays 11 a.m.

What is the best time to post on Facebook for restaurants?

Different platforms offer different ways for businesses to connect with their customers. Target audience and their social media platform preferences also play an important role. The presentation will keep your restaurant in the minds of potential customers.

Mondays 10 a.m. to noon
Tuesdays, 11 a.m.
Wednesdays 11 a.m.
Fridays 11 a.m.

Which Is the Best Time to Post on Facebook for Schools and Education?

Mondays 9 a.m. to noon
Tuesdays 8 a.m. to 1 p.m.
Wednesdays 9 a.m. to noon
Thursdays 9am to 1pm.
Fridays 10 a.m

No Slowdown for Universities, Education Institutions, and Schools on Facebook Keep in mind that some schools manage multiple social profiles to meet their needs and effectively target different audiences at the right time.

When is the best time to post on Facebook about travel and tourism

Mondays 9 a.m. to 2 p.m.
Tuesdays 9 a.m. to 3 p.m.
Wednesdays  11 a.m. to 1 p.m.
Thursdays  10 a.m. to noon

Travel and tourism industries nearly doubled their engagement on Facebook. Many travel restrictions have been lifted, and a semblance of normality has returned to many people’s lives. Travel and tourism businesses benefit from people’s pent-up desire to travel. 

How Do You Calculate the Best Time to Post on Facebook?

It may not be the best time, but it can be your best time to post on Facebook. You can use the following strategies to find the best time to post and get more reach and engagement.

Strategy 1

Using Facebook Insights to Choose the Most Suitable Time

Analytics on Facebook gives you various insights into your audience’s engagement behaviour and demographics, some of which you still need access to in Facebook’s scheduling and analytics tools like Social Pilot. A great in-Facebook publishing tool that lets you schedule your best time to publish your posts without ever opening a Facebook page.

Find out when your fans are the most active

The best time to post on Facebook is when most of your viewers are active, and luckily, you can only see the active time graph. You can guess at the time, but there’s a page since Facebook retired its standalone Facebook Analytics School, consolidating it with Business Summit, so many old schools have been shut down, and when your Fans are online. You don’t have to worry about that because SocialPilot still shows that graph. Within SocialPilot Analytics, you’ll see a detailed graph of your fans over 24 weeks within the specified time frame. Online Stun data is displayed. You can also see which day of the week fans most liked.

What findings can we draw from this data?

We employ a strategy to track our audience attendance throughout the week. It goes and starts decreasing in the afternoon, so considering this, we can schedule regular posts from 3:00 a.m. to 9:00 a.m. to get better engagement with our audience. First, you can find your best time frame and day to post on Facebook. And to find your sweet spot, you can start posting at different times during the hours to see if you can find some hidden engagements there. Try posting during peak hours. Experiment for weeks and then develop a Facebook post schedule for when to post.

Study Your Previous Successful Posts

Within MetaBusiness, you have a collection of information sections to evaluate the performance of individual posts in all content sections.

The time and date of the published post and the kind of organic and paid reach of the featured post likes and reactions will give you some insight into the best type of content, and you’ll have to do some manual divination that you can post at specific times on your social media. Pilots can access the same information in Analytics.

Strategy 2

Finding the Most Suitable Days for Each Post

For example, if we say that a fashion brand will not post a new range of summer clothes at the beginning of winter, it is self-serving, but sometimes something is relevant and hidden in your general content. You can use analytics data to test the same content at different times to see the most effective time to serve it to your audience.

1. Connect your Facebook page

First, go to the dashboard, go to the column on the left side, click Accounts, and link your account with the Facebook Page. Select the Facebook account or page from the various social media platform options provided on the Facebook page. Click on the button to redirect you to Facebook and ask for permission. Please accept all permissions to continue.

2. Create posting schedules

Once your account is connected, go to Up Accounts and click Manage Account. Select the social account for which you want to define Uptime Slides and start adding your ideal time to the account. Updates can select one or more days and pre-define their posting time. Adding a post to a line will automatically be set as the selected time slide. Using this amazing feature, you can test the same post on different days to find the best time for a specific type of content.


Now that we’ve covered the different ways to post on Facebook, it’s time to focus on experimentation and delve into your audience’s specific behaviours to find active slides. Use the poison discussion tool above to finalise a better posting strategy because there is nothing more reliable than analyzing your data to create a better strategy for the real scenario of the audience at the right time. Present with insight.

 Moreover, take advantage of SocialPilot, one of the best social media systems and timings, to schedule your posts at the best times your data suggests. Manage your social handles with the opportunity for rigorous testing. It is easy to schedule different posts on relevant days and let the data reveal the best time for you. That is very important because when a post reaches your audience at the right time, they will likely engage with it. That tells Facebook about your better connection with the audience, leading to a better post ranking.

Related Post: Best Instagram posting times in 2023


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