Introduction
If you’re looking for the best time to post on Instagram, look no further. The visual nature of the program makes it a desirable marketing platform for brands to maximize their offerings. Knowing the best times to post on Instagram can greatly benefit your social media strategy, what kind of content users engage with, and how often you should post on social media. What is the best time to post on Instagram to make sure a post is seen and gets the most likes? Consider the best days to post on Instagram Us universal best to post on Instagram Crunching the Numbers to Find Days and Times Of course, all businesses and viewers are different, so we’ll also try to help you calculate your brand’s unique best times to post.
What is the Best Time to Post on Instagram?
| Day | Time |
| Mondays | 10 a.m. to noon |
| Tuesdays | 9 a.m. to 1 p.m. |
| Wednesdays | 10 a.m. to 1 p.m. |
| Fridays | 9 to 11 a.m. |
While Facebook was the most used platform by marketers worldwide, with Instagram coming in second with 79, it’s no surprise that Instagram is also the second favorite for customer service for marketers and consumers after Facebook. The short-form video competition between platforms Instagram and TikTok is still hot. Reels account for 30 percent of the time spent on Meta-owned platforms. The best times to post on the ground are Mondays, Wednesdays, and Fridays. It’s between 9:00 am and 1:00 pm. Like Facebook, the hours are every day of the week, in the morning from midnight to 4:00 am. Instagram has come a long way from the days of just pictures.
Instagram has nearly two billion monthly active users and is a platform for sharing photos, videos, videos, and live streaming, to name a few types of creative content. Commerce also provides a stream of income through capabilities.
You can gain more followers on Instagram if you use the platform to your potential. The Instagram algorithm is unpredictable. To succeed on the platform, you must balance posting high-quality content consistently. That will keep your viewers engaged and entertained is a lot to ask for with every piece of content you publish, but using it as a guidepost can help you in your Instagram marketing efforts.
Best Instagram Posting Times by Industry
| Tuesdays | 10:00 am |
| Thursdays | 2 p.m. |
Let’s talk about the best days to post on Instagram for consumer goods. They are on Thursday and Tuesday, and if we talk about their times, then Thursday at 2pm for consumer goods is the Best Time to Post on Instagram, and the Worst Day to Post on Instagram for Consumer Goods Sunday. The consumer goods business includes a wide variety of products.
That includes everything from packaged food to clothing and accessories and everything in between. While the U.S. faced a nearly 8.5 percent recession, American consumers spent 18 percent more in March 2022 than they did two years ago due to the pandemic. After two years of the pandemic, consumers were willing to spend as much as their pre-pandemic habits in 2022 and more. If we talk about it, it happens on Thursday at 2:00 pm, but on Tuesday at 10:00 am, important engagements are also seen, which are more than the rest of the week.
What is the best time to post on Instagram for hospitals and healthcare?
| Tuesdays | 1:00 p.m to 4:00 p.m |
| Thursdays | 1:00 p.m to 4:00 p.m |
| Fridays | 1:00 p.m to 4:00 p.m |
Pandemics have forced hospitals, clinics, and healthcare providers to turn to social media over the past few years, but social media for healthcare can help navigate health care. It’s more about educating the public, helping patients feel more comfortable with healthcare tours and physician speeches, promoting their programs for aspiring doctors, and establishing themselves as pillars in the community. About Establishing The best time to post on Instagram for healthcare and hospitals has now doubled, with every single day showing moderate engagement.
Pandemics have forced hospitals, clinics, and healthcare providers to turn to social media over the past few years, but social media for healthcare can help navigate health care. It’s more about educating the public, helping patients feel more comfortable with healthcare tours and physician speeches, promoting their programs for aspiring doctors, and establishing themselves as pillars in the community. About Establishing The best time to post on Instagram for healthcare and hospitals has now doubled, with every single day showing moderate engagement.
It starts at 7:00 am seven days a week, but the best time for hospitals to post on Instagram is Thursday at 1 p.m. If we talk about the peak posting times, the peak posting times are Tuesdays, Thursdays, and Fridays from 1:00 p.m. to around 4:00 p.m.
What Is the Best Time to Post on Instagram for Hospitality?
| Tuesdays | 10 a.m. |
| Wednesdays | 11 a.m. to 1 p.m. |
| Thursdays | noon |
| Fridays | 10 a.m. to noon |
If we talk about the hospitality business industry, the beginning of the week seems busier than last year when they were not busy and in the latter half. I see the result of my efforts. The best days to post on Instagram for the hospitality industry are Tuesdays, Wednesdays, Thursdays, and Fridays. Thursday is from noon, and Friday is from 10:00 am to noon. Moderately busy for a few hours during the week. Even though weekends are relatively light engagement periods for the hospitality business, there is still enough busy on the post to keep the post going.
Which Is the Best Time to Post on Instagram for Media?
| Mondays | 11 a.m. |
| Wednesdays | 11 a.m. |
| Thursdays | 10 a.m |
In the media and entertainment industry, engagement is also reborn on Instagram, with fans checking the app for longer sessions rather than quick visits throughout the day, and newsfields are manipulating high-engagement refreshes from major global events, political upheavals, and business. News has a relevant impact on media impressions on all networks, including Instagram, as it is said that news travels fast. Regarding the best days to post on Instagram for the media and entertainment industry, Monday is the best day. Wednesdays are Thursdays, and Mondays are 11:00 a.m. Wednesdays are 11:00 am, and Thursdays are 10:00 am.
Which is the best time to post on Instagram for restaurants?
| Mondays | 2 p.m. and from 4 to 6 p.m. |
Online ordering and delivery services offer new offerings for some locations but want to avoid attracting patrons. Target audience and platform goals Ways for businesses to connect with their customers include various promotions and updates on Instagram. Offer Up’s restaurant is designed with potential customers in mind, and those in the restaurant industry see most of their engagement in the first half of the week, Monday through Wednesday. In terms of days, Mondays are 2:00 p.m. and 4:00 p.m. to 6:00 p.m. However, Mondays through Wednesdays are almost as busy between 10:00 am and 1:00 p.m.
Best Instagram Posting Times for Schools and Education
| Tuesdays | 11 a.m. and from 1 to 4 p.m. |
| Wednesdays | noon and 3 p.m. |
| Thursdays | 10 a.m. to noon |
Universities, higher education institutions, and schools have seen a significant increase in engagement on Instagram compared to last year. Schools manage multiple social profiles to meet their needs and effectively target different audiences at the right time.
The best time to post on Instagram for education is Tuesdays from 11:00 a.m. to 4:00 p.m. From highlighting student life to sharing various school updates, a social media strategy for education must cover multiple functions.
What is the best time to post on Instagram for travel and tourism?
| Tuesdays | 9 a.m. and 4 p.m. |
| Wednesdays | 9 a.m. and 4 p.m. |
The best time for travel and tourism brands to post on Instagram is early in the week: Tuesdays and Wednesdays between 9 am and 4 p.m., Seen constant busyness, and Fridays between 7 am and noon. But the peak time to post on Instagram for travel and tourism businesses is Tuesday at 10 am.
What is the best time for posting Reels on Instagram?
If you want to increase your Instagram followers and engagement, it’s a no-brainer to post Reels at any time of the day. Our data shows that Reels can get more engagement than regular Instagram videos. At Hootsuite, we’ve posted Reels to our Instagram audience of 170k followers for over two years. During this time, we’ve learned that the best post times for Instagram Reels are Monday through Thursday at 9 am and 12 p.m.
Tips for finding your best time to post on Instagram today
Check your best-performing content
First, consider what type of performance you aim to achieve—brand awareness or engagement. Your approach to scheduling your Instagram posts may vary depending on your goals. Posts received high impressions in the past. When did you post them, and what do these posts say about the number’s most compelling content? Unlike the likes, Your Instagram insights and analytics are your best source of truth here. While not all analytics tools are created equal, some social media management tools can help sell you through heavy data crunching.
Hootsuite is a great tool that recommends the best times of the week to post on Instagram. It analyses your social media posts over the past 30 days and then calculates average engagement rates by day and hour. Then, you can choose the best timers for your account based on your performance goals.
Check when your target audience is most active online
Look at your analytics to see when your followers are scrolling through your feed. As marketers, we need to know our viewers. If you’re targeting college sports fans on Instagram, this social media usage may differ from that of the fine executive who wakes up at 4:00 am.
Hootsuite will also help you experiment by predicting specific time slides when your Instagram followers are offline and recommending good time slides if you want to test your new tactics, which you last used in the last 30 days.
Think about when your competitors are posting
Depending on your industry, your competitors may be doing some of the same calculations and experiments that you are doing. Social listening can help you keep track of what’s working for others. If we talk, many brands post on the hour mark. Post a few minutes before or after:00 to avoid competition.
Post in the time zone of your target audience
If you have a global audience or are out of your usual time zone, your prime time to post might be 3 am. Instead of setting a cruel alarm, why not automate your Instagram posts? An Instagram schedule will help you ensure your posts go up at the right time, day after day.
Show up consistently over time.
As our data shows, the timing of your Instagram posts makes a big difference, and consistent scheduling will move the needle over time as your viewers get used to seeing your brand pop up on your feed. If they are, they enjoy your content and feel happy about it. Maintaining your presence on Instagram helps you build trust and more meaningful relationships with your viewers.
Other Social Media Tools
You can also use other tools like Up Brand Watch or Iconosquare to see your analytics and schedule posts. It can be scheduled and analyzed in one place.
Conclusion
Generally speaking, the best days to post on Instagram are Monday, Tuesday, Wednesday, and Friday, and their hours are from 9:00 am to 1:00 p.m. If you want to post on Instagram for life, the best time to post on Instagram for likes is on weekdays between 9:00 am and 11:00 am. Sundays are the least busy, so trust that day. It is much better to be sad than to do something. Manage your Instagram presence and other social channels, save time using Hootsuite Schedule, and publish posts from a single dashboard. Engage your audience and measure performance.
I hope you found this article helpful in knowing the best time to post on Instagram.
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